Led the full design and layout of Ireland Before You Die, published May 2025, for print and Amazon formats. Balanced editorial aesthetics with usability through strong typography, layout hierarchy, and visual storytelling. Collaborated with writers, photographers, and editors to deliver a polished, publication-ready travel guide. Currently designing a second publication: 101 Weird and Wonderful Things to Do in Ireland, following the success of the first book.

Create and refine print-ready label artwork, ensuring accuracy, compliance, and alignment with client specifications. Develop layup and production files using Flexi/Flux-based workflows and generate print proofs for approval. Work closely with production teams to ensure seamless translation from design to final printed output.

Designed and delivered marketing materials across digital and print channels for theme park and entertainment brands in the U.S. Led creative execution for campaign visuals, social media assets, and promotional materials while ensuring brand consistency. Collaborated with brand managers and stakeholders to translate briefs into engaging, audience focused visual solutions.