Led the full design and layout of Ireland Before You Die, published May 2025, for print and Amazon formats. Balanced editorial aesthetics with usability through strong typography, layout hierarchy, and visual storytelling. Collaborated with writers, photographers, and editors to deliver a polished, publication-ready travel guide. Currently designing a second publication: 101 Weird and Wonderful Things to Do in Ireland, following the success of the first book.

Create and refine print-ready label artwork, ensuring accuracy, compliance, and alignment with client specifications. Develop layup and production files using Flexi/Flux-based workflows and generate print proofs for approval. Work closely with production teams to ensure seamless translation from design to final printed output.

Designed and delivered marketing materials across digital and print channels for theme park and entertainment brands in the U.S. Led creative execution for campaign visuals, social media assets, and promotional materials while ensuring brand consistency. Collaborated with brand managers and stakeholders to translate briefs into engaging, audience focused visual solutions.

Developed visual communication assets for corporate-wide marketing initiatives, including print advertising, digital campaigns, and collateral. Delivered corporate, golf event, and asset photography/videography to support marketing and stakeholder engagement. Produced high-quality aircraft and ambulance photography to enhance brand credibility and visibility. Led the revamp of AMREF Flying Doctors’ corporate profile, improving clarity, consistency, and professional presentation.

Led creative strategy and execution for multi-market campaigns, proposals, and brand communications. Managed and directed a regional creative team, ensuring quality, consistency, and on-brand delivery. Acted as brand custodian, overseeing brand image, voice, and engagement across all touchpoints. Conceptualized and supervised 3D event spaces and activations, including on-site spatial assessments. Oversaw print production quality across all regional assets.

Collaborated with the marketing team to develop digital content calendars and execute social media assets across multiple platforms. Served key FMCG clients including Weetabix, UNGA Limited, and Unilever (Omo, Jik, Surf & Sunlight). Developed content calendars, campaign visuals, and social media assets for digital marketing initiatives. Collaborated closely with marketing and digital teams to ensure consistent execution and strong campaign performance across platforms. Collaborated on the Weetabix packaging refresh, aligning product packaging with the Weetabuddy campaign; the updated packaging was rolled out regionally and in the UK. Played a key role in the UNGA Limited flour packaging redesign, delivering a modern look that strengthened shelf presence and brand competitiveness.